It’s an important decision, and not an easy one. Should you employ, train and build a team of in-house marketing staff, or should you bring in the expertise of an outsourced marketing agency? As with most tricky choices, each one has its pros and cons – so perhaps a middle ground is the more strategic choice.Let’s take a look at the strengths when comparing in-house marketing to outsourced marketing.

Outsourced Marketing Agency


Employing and training an in-house marketing team takes a huge amount of time and effort, but provides a range of benefits. Unlike an outsourced marketing agency, your staff are working directly for your business. Internal communications and information distribution are quicker and more accessible as staff member scan be quickly contacted by instant messaging or simply by walking straight to their desk. Without dealing with external projects, an internal marketing team is deeply connected to the company, its values and its overall mission.


An outsourced marketing agency gives you access to a range of experienced marketing professionals that have an in-depth understanding of their particular industry. With immediate access to experts such as marketing managers, strategists and directors, a marketing agency can inject new life into your marketing strategy.They can provide fresh outside perspectives, strategic tactics utilising the major current trends and a wealth of professional skill sets that your business may not possess. A major benefit is that they are cost-effective, as outsourcing multiple marketing professionals for a certain period of time is more affordable than on boarding one full-time marketing employee.

A Harmonious Combination Optimised for Success

Both options have their benefits yet also come with their downsides, but why go any further when there is a much better choice–both. The truth is, you can’t outsource everything. Whether it’s budget limitations or certain processes that need to be handled internally, having a combination of in-house marketing staff working together with an outsourced marketing agency is a much more efficient option.By having your internal marketing team supported by an agency, they can develop and expand their skill sets from working alongside experienced marketing professionals.

Of course, there is no ‘one size fits all’ option as each business is unique and has different needs, so your business will have to find the right balance of in-house and outsourced staff. Perhaps you’re looking for a very specific combination of skills, where it would be preferable to train your employees in-house.

On the other hand, there will be times where the business will need a certain skill set for a limited amount of time that you don’t have access to. Your current budget may not allow you to expand your in-house marketing team or you may simply not have the time available to recruit, employ and train a new staff member – yet urgently require their skill set.

Nailing that balance of in-house marketing staff collaborating with an outsourced marketing agency is a winning combination that will see your business grow, but it will look different for each business. To see how it will look for your business, contact VIVO Marketing today. As one of the leading marketing agencies in Melbourne, we will work closely with your business to help you find the ideal balance. Contact us today for more information.

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