LinkedIn is such a powerful tool – not only does it allow you to connect with other professionals, but you can also use it to actively generate sales leads, particularly if you work in the B2B sector.
However, many people don’t take the right steps to maximise their lead generation- but luckily, we’re here to help. Read on for our top ten tips on how to make your LinkedIn profile a blueprint for success.
Use the LinkedIn Twitter Application
Social media is becoming increasingly connected, so allowing people to find you in multiple ways will give you a much greater chance of success. Twitter in particular is an extremely powerful tool for businesses, so your first point of call should be activating the Twitter application on your LinkedIn account. This will allow you to easily find and follow your LinkedIn connections elsewhere, and means you can easily interact with them via tools like Twitter Lists.
Be Clear and Concise
Often, your LinkedIn profile will be the first thing that a prospective customer sees- they won’t know who you are or what you do, and it’s up to you to convince them to keep reading. For that reason, you should ensure that your profile headline and summary clearly communicate what you do, and are tailored to appeal to the types of leads you want to generate.
Tweak Your Posts for Better Conversion
Whereas blog posts on your own or other people’s websites have to hold back when it comes to self-promotion, that’s not so much of an issue on LinkedIn- after all, the site itself is geared around businesses. That’s not to say that you should simply try and cram a sale down a prospective customer’s throat, but you should ensure that you include calls to action within your posts, and wherever possible, link your overall point back to why your company provides the best possible solution.
Draw On Existing Connections
At its heart, LinkedIn is a social network- which means you shouldn’t neglect the opportunity to have your posts shared and reach a wider audience than you could manage on your own. If you’re able to mention colleagues and former clients in a positive way, then chances are they will share the article and you will be able to reap the benefits.
Make A Plan For Your Content- And Stick To It!
It can be easy to let your LinkedIn content fall by the wayside as you worry about other things, but you’ll only end up losing out on leads you could have followed if you had been more active online. By consistently publishing high quality content, you’ll be making sure that you stand out from the competition as an insightful, competent company- and that could make all the difference when it comes to generating sales leads.
Choose The Right Profile Picture
Many people spend just seconds looking at a LinkedIn profile, so image is everything if you want to connect with them in those vital few moments. A clear, professional image says a lot about your business, so you’ll want to ensure that your profile picture meets those guidelines.
Use Groups To Your Advantage
LinkedIn groups are an excellent way to get talking with new people, pick up some useful tips, and make valuable connections with other professionals and potential clients. Building on from that, creating your own group will allow you to send out emails to members via LinkedIn announcements, making it a valuable tool for generating some extra leads.
Digital marketing offers you a variety of ways to engage with your target demographic. Remember, just because social media advertising is one of the cheapest ways to find your audience, you cannot afford for your work to appear cheap.
Your social media promotions need your time and attention; mix up your posts and offerings to keep people coming back and looking for more. No one will be as devoted to your business as you are, be sure your marketing campaigns show your devotion.