Our Marketing Consulting & Strategy workshops are systematically designed to guide you in building your audience, authority and presence online, optimising your lead generation and marketing funnels, communicating messages that will cut through, increasing your business efficiencies, helping you scale and automate your business and ultimately increase your revenue.
Get started with our Marketing Strategy Workshops – based on our THINK. GREAT. DO. Growth Philosophy. Our Marketing Execution Management team can then provide ongoing support and execute the plan.
We think. Our team of marketers and business strategists have decades of experience in delivering cutting-edge, holistic marketing solutions that accelerate lead generation, customer acquisition and business growth.
We also execute. We’ve got it down to a fine art – creative, efficient, tech-savvy and value packed.
MARKETING QUICK WINS
- Full Audit of your current marketing activity.
- Get clear on your niche and ideal client
- Strengthen your brand (identity, logo, and other assets)
- Define your competitive advantage to get the edge
- Optimise your product offering
- Determine your key messages.
- Tactical quick wins.
MARKETING QUICK WINS PLUS:
- Craft a full creative and content strategy
- Construct a multi-layered lead generation plan (attract)
- Optimise your website for conversion & capture
- Build out a plan to engage and nurture your audience.
- Craft tactics for reactivation of your current audience.
- Build an optimised 6 Month Marketing Strategy.
MARKETING LITE PLUS:
Build depth into the tactical elements of the Marketing Plan.
Industry based Media research & detail.
PR research & detail.
Blogger and Influencer Recommendations.
Build an optimised 12 Month Marketing Strategy.
Multi-award winning WA Il Gelato worked with the VIVO team to reposition as a premium indulgent gelato treat with a cheeky personality. This repositioning not only opened up the market by 48%, but spiked senior buyer interest.
Phase 1 of the repositioning project included a Marketing Strategy workshop, brand refresh (with personality), website development (conversion focused), social media growth (591 to 7790 followers on Instagram), consumer promotions (+748 to the email list) and email marketing management.
Phase 2 of the project has a sales & distribution focus. We constructed and designed a sales presenter to influence buyers in supermarkets, large retail chains and petrol & convenience, and built out a distribution strategy. The distribution strategy identified major accounts and distributors in each state, set targets, P&L for gelato formats & flavours, incentives and discounts, considered rep call cycles, order taking etc. We also looked at a range rationalisation and NPD for this new positioning.
Brand Growth 2018
Growth in Engaged Audience
Now you have a brilliant Marketing strategy – it’s time to execute. Our execution team are highly skilled Marketing experts ranging from Brand Manager to Marketing Director level. Using VIVO as your outsourced marketing department presents an affordable alternative to an in-house marketing manager or department.
Our team are well trained in adding value across the full marketing spectrum – social media marketing, digital advertising, email automation, CRM and lead generation management, campaign development, content creation, blog writing, web development management, PR scouting and more.
The team also benefit you by providing access to our network of senior freelancers and preferred partners (who are A graders) and digital automation tools we utilise internally.
Based on your budget and objectives, we’re happy to recommend a combination of the below resources.